Usability
Test your website, a marketing priority for 2022
Planning for next year is always hard. It usually hits in late summer and early fall, which is a busy time. The weather changes, kids
If you find us at a conference or are chatting on a Zoom call, you’ll quickly find out that we love to nerd out on digital strategy. Here we share our latest musings and thoughts in customer research, journey mapping, roadmaps, taxonomies, + more.
Planning for next year is always hard. It usually hits in late summer and early fall, which is a busy time. The weather changes, kids
In marketing, it’s our job to attract our target customers. The best way to do this is by creating meaningful content with a subject matter
A prospective patient is on your website. Any money you paid for acquiring her attention has been spent. It could be through a paid ad,
You have a great idea. So, you schedule a meeting. You get marketing and IT together and you talk about the idea. All of a
If you own or manage a website that is trying to reach the right people and convince them to buy a service or product, you
Are you in the process of updating your company website? If you want your website to help grow your business, one of the best places
If you’re in digital marketing, communications, IT, or are a leader in your organization, navigating the human side of work can often be the hardest
Does your hospital website make it hard to find services, but you don’t know why? We’ll walk you through why your architecture is probably the
I was talking with a client about short versus long-term strategy and how they seem to be at odds with each other. Marketing and technology
User scenarios are a powerful way to ensure your project is customer-first. They force you to define a strategy that is outside-in instead of inside-out.
I had a client ask some great questions this week about SEO, specifically around the page title (H1). “How important is it?” “Should we spend
We’re using technology more and more to create a patient-first approach for healthcare, but how can we combine the digital and in-person experience to finally
We recently helped a client launch a podcast. We developed their core messaging, brand identity, target audience, and developed a blog to support the podcast.
A marketing roadmap helps communicate priorities, dependencies, and the impact “emergencies” have on everything else you have going on. But, roadmaps don’t have to be
As a marketer, you’re often left going from meeting to meeting trying to stay on top of the long-term and short-term projects on your plate.
In this series, we’re talking about how to write website requirements. Make sure you check out Part 1, where we talk about separating the “what” and
The path to a customer-first organization can be long and overwhelming, so we give you practical action items you can use right now to keep moving in the right direction.
Branch Strategy is a strategy-only consultancy. We help align organizations on the one thing they can always agree on: the customer comes first.
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