More than just a logo, it’s what you stand for, the problem you solve, and how you help solve those problems.
Get a non-sales call and we’ll talk about what problems you’re trying to solve.
Why is branding important?
- Have a logo, but not a brand. You need a cohesive brand identity so customers can identify who you are.
- Have a website, sales team, powerpoints, and other marketing materials that all use different words, confusing your customers.
- Have customers unable to understand what your company sells.
It can be hard to objectively look at your customers when you’re busy serving them every day. An outside partner like Branch Strategy brings an experienced, independent voice and can research your customers on time and in-budget.
Define what you stand for, the problem you solve, and how you help solve those problems.
Visible elements such as color, design, logo, and typography that identify who you are.
Convey who you are and what you do in a short, concise way.
Our latest insights in Branding
Going through the process of creating a brand identity, brand strategy, and then enforcing can be expensive and time-consuming. There are many companies we work with that struggle with this, no matter the size or industry. So what makes a strong brand? Clarity and consistency! Here are three things you get with a clear and consistent brand.
As a digital marketer or technologist, you rely on your design team to ensure your product is organized, is easy to use, and looks good. With such a critical part of the product development lifecycle, it’s important that you know their strengths, weaknesses, and knowledge gaps. Understanding the different disciplines of design allows you to put definitions around capabilities so you can stay on the path of producing great work.
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How can Branch Strategy help you?
Working with brands across the country, we’ve seen beautiful logos, fonts, colors, photography, and flowery marketing language. These same organizations spend significant amounts of money and yet their customers still walk away confused.
Our approach to branding is different. Branch Strategy is customer-first, so we ensure all your branding elements point back to the problem you solve for your customer. This allows your branding to clarify, not confuse.