“Why is Digital Strategy So Hard?” on the touch point media podcast

Touchpoint Podcast

2 October 2019—Branch Strategy Founder, Jackie Martin, joins Chris Boyer and Reed Smith on the latest touch point media podcast.

In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of being strategic, common reasons why digital projects fail and steps digital professionals can’t skip when launching digital projects. They are joined by Jackie Martin, principal at Brand Strategy, in which she shares ways in which health systems can document their brand strategy and vision. 

As a podcast dedicated to hospital digital marketing and online patient engagement, touch point is for hospitals, health systems, and physicians’ practices wanting to better meet their patient’s needs. In each episode, they dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

You can listen to the podcast below.

You can also listen to it on touch point media’s website.

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