6 November 2019—Branch Strategy Founder, Jackie Martin, presented at the Healthcare Internet Conference (HCIC).
HCIC is in its 23rd year as one of the premier healthcare-focused marketing and IT conferences in the United States. It allows healthcare marketing professions to hear real case studies on digital marketing, how to measure ROI, examine current strategies to ensure physician and patient connectivity, and to get exposed to the current and upcoming digital transformation of healthcare.
Jackie had the opportunity to participate in the “Let’s Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience.” It was given at the Omni Orlando Resort at Championsgate in Orlando, FL.
You can have the greatest hospital services and physicians, but if potential patients can’t find the information needed to lead them to your website, and your website doesn’t make it easy to find the right content, then it doesn’t matter how good your services are. Love it or hate it, taxonomy can be one of your greatest allies in optimizing for digital user experience and customer digital journeys. Hear some tips of the trade from this panel of experts for adding and optimizing the taxonomy driving your digital efforts.
To a completely packed room, she presented with:
- Neal Linkon (Children’s Hospital of Wisconsin)
- Mike Walsh (Nationwide Children’s Hospital)
- Aaron Watkins (Johns Hopkins Medicine)