Healthcare marketing is different than marketing for other industries – but many of us also commonly complain that our industry lags behind other industries. While we have seen advancements in marketing technology, introductions of new channels, and an increased focus on shifting our efforts to be more patient-centric, we find ourselves being unable to shift away from being tactical to becoming more strategic. Does this represent a fundamental problem with healthcare marketing?
In this episode, Jackie Martin speaks with Chris Boyer, an experienced healthcare consultant and host at touch point media.
Listen in as we discuss how healthcare marketing should change in a post-COVID-19 world.
You can also listen to it on touch point media’s website.