Healthcare Marketing Strategy on The New Normal Podcast

12 May 2020—Branch Strategy Founder, Jackie Martin, joins Chris Boyer and Reed Smith on The New Normal, a 10-part podcast from touch point media.

Healthcare marketing is different than marketing for other industries – but many of us also commonly complain that our industry lags behind other industries. While we have seen advancements in marketing technology, introductions of new channels, and an increased focus on shifting our efforts to be more patient-centric, we find ourselves being unable to shift away from being tactical to becoming more strategic. Does this represent a fundamental problem with healthcare marketing?

In this episode, Jackie Martin speaks with Chris Boyer, an experience independent healthcare consultant and host at touch point media.

Listen in as we discuss how healthcare marketing should change in a post-COVID19 world.

You can also listen to it on touch point media’s website.

Let’s Talk Taxonomy on HCIC Next

10 March 2020—Branch Strategy Founder, Jackie Martin, joins Neal Linkon from CHW, Mike Walsh from Nationwide Children’s and Aaron Watkins from Johns Hopkins Medicine to

How to fix wayfinding in hospitals

We’re using technology more and more to create a patient-first approach for healthcare, but how can we combine the digital and in-person experience to finally solve way finding for hospitals?

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