Customer Research
Find out who your customers are, what they want, the problems they face, and how to help them.
What problem are you trying to solve?
Why do customer research?
- Are losing customers to competitors and you aren’t sure why.
- Need to build a new website, online tool, online directory, or any other digital product and feel overwhelmed with the many different directions you can take.
- Are investing in a new product and want to identify potential problems and determine the solutions ahead of time.
It can be hard to objectively look at your customers when you’re busy serving them every day. An outside partner like Branch Strategy brings an experienced, independent voice to research your customers.
Customer Research Services
COMPETITIVE ANALYSIS
CUSTOMER PERSONAS
CUSTOMER JOURNEYS
COMPETITIVE BENCHMARKING
CUSTOMER INTERVIEWS
EMPLOYEE INTERVIEWS
How your employees talk, the words they use, and how they sell your product and service.
Case Studies
Our latest insights in Customer Research
Why employee interviews are important to your website
Are you updating your website, app, or digital product? If you want it to help grow your business, one of the best places to get information is from your employees.
When your patient experience is like a taxi ride
I was in Nashville last week. As I got out of the cab, contrasting my taxi to my usual experience of Lyft, it hit me: How often are our patient experiences like this? As a client recently said so well, we should focus on human care, not healthcare. We need to stop being like a taxi driver, who for so long could get away with only meeting his rider’s physical needs.
How to talk to your customers
We’re making the case for senior business leaders to get out and physically talk to their customers or patients. If you know where you want to be, but you struggle with how to get there, start here. Let us talk you out of sending out yet another survey while giving you practical, real-life ways to interact with your customers.
Working with us is simple
SCHEDULE A SALES CALL
Let’s talk about what problems you’re trying to solve.
GET A CUSTOM PROPOSAL
No two plans are the same.
We’ll lay out a plan just for you.
GET BACK IN CONTROL
We’ll help you identify and solve your complex business problems.
How can Branch Strategy help you?
You might have spent money on a website but haven’t seen a return on your investment. Or, you’ve invested in building a product like an online directory, online tool, mobile app, intranet site, customer portal, CRM system, or marketing database but it didn’t solve your problem. No matter what, if it didn’t work like you hoped it would, the solution was probably not right for your customer.
Branch Strategy has helped Fortune 100, mid-market, and small businesses discover who their customers are and what they need, revolutionizing how they market themselves. It’s this clarity that allows them to build the right thing with the right technology while saving money.