Customer Research

Find out who your customers are, what they want, the problems they face, and how to help them.

What problem are you trying to solve?​

Why do customer research?

  • Are losing customers to competitors and you aren’t sure why.
  • Need to build a new website, online tool, online directory, or any other digital product and feel overwhelmed with the many different directions you can take.
  • Are investing in a new product and want to identify potential problems and determine the solutions ahead of time.

It can be hard to objectively look at your customers when you’re busy serving them every day. An outside partner like Branch Strategy brings an experienced, independent voice to research your customers.

Customer Research Services

Competitive Analysis Icon


Who your competitors are, how they are marketing to their customers, and what this means for you.
Customer Persona Icon


Representative profiles of your target audience, what they care about, and their personal fears.
Customer Journey Icon


The steps your customer takes, both online and in the physical world, when interacting with you.
Competitive Benchmarking Icon


An independent comparison of your company against your competitors within the scope of your goals.
Customer Interview Icon


The best way to learn about your customer is by talking to them, getting to know their needs.
Employee Interview Icon


How your employees talk, the words they use, and how they sell your product and service.

Our latest insights in Customer Research

When your patient experience is like a taxi ride

I was in Nashville last week. As I got out of the cab, contrasting my taxi to my usual experience of Lyft, it hit me: How often are our patient experiences like this? As a client recently said so well, we should focus on human care, not healthcare. We need to stop being like a taxi driver, who for so long could get away with only meeting his rider’s physical needs.

How to talk to your customers (not with a survey)

How to talk to your customers

We’re making the case for senior business leaders to get out and physically talk to their customers or patients. If you know where you want to be, but you struggle with how to get there, start here. Let us talk you out of sending out yet another survey while giving you practical, real-life ways to interact with your customers.

Working with us is simple

Schedule a non-sales call


Let’s talk about what problems you’re trying to solve.

Get a custom proposal


No two plans are the same.
We’ll lay out a plan just for you.

Get your website done


We’ll help you identify and solve your complex business problems.

How can Branch Strategy help you?

You might have spent money on a website but haven’t seen a return on your investment. Or, you’ve invested in building a product like an online directory, online tool, mobile app, intranet site, customer portal, CRM system, or marketing database but it didn’t solve your problem. No matter what, if it didn’t work like you hoped it would, the solution was probably not right for your customer. 

Branch Strategy has helped Fortune 100, mid-market, and small businesses discover who their customers are and what they need, revolutionizing how they market themselves. It’s this clarity that allows them to build the right thing with the right technology while saving money.