Content Strategy

The right words and pictures explain who you are and what you do, repeated throughout your website, social media accounts, sales team—everywhere.

What problem are you trying to solve?​

What do I say to new and existing customers?

YOU’RE HERE BECAUSE YOU:
  • Know your messaging isn’t clear. Businesses are often too close to their product or service to be able to explain it clearly. 
  • Need a content calendar to know what to write and when for blogs and social media.
  • You want to increase your organic rank in search engines, but want to do it the right way (white-hat, not black-hat).
  • Need to find out what search terms your potential customers are using so you can focus your efforts in the right place.

Human brains are designed to conserve calories so they can survive and thrive. Our marketing doesn’t work when make our customers think too much, confusing them. People buy what’s easy to understand. 

Branch Strategy can help you say what you do in a customer-first way, making it easier for customers to buy from you.

Content Strategy Services

Tagline Development

MESSAGING

A messaging guide gives you customer-first messaging for online and offline marketing. Your customer hears the same words—everywhere.

Usability Testing

SOCIAL MEDIA

You need a social media presence. We help you create a content calendar that’s easy to follow and designed to engage your target customer.

On-Page SEO Updates

ON-PAGE SEO UPDATES

Optimizing existing page content, internal linking, rich snippet markup and more.
SEO Strategy

SEO STRATEGY

Comprehsive plan to optimize your site via target keywords, content updates, site structure and more.
Off-Page Link Building

OFF-PAGE LINK BUILDING

Relevant articles to post on publishing sites. Link building with relevant partners.
Blogging

BLOGGING

Adding fresh content to your website that speaks directly to your target customers.

Our latest insights in Content Strategy

Connecting IA and SEO

How information architecture helps your SEO

If you are struggling to make improvements to your website’s search engine rankings, bad information architecture may be the culprit. Let’s talk through about why IA and SEO matter and how good IA increases your SEO.

Read More »
Creating an on-page SEO strategy

Creating an on-page SEO strategy

If your marketing agency is not talking to you about on-page SEO strategy, they aren’t helping your website grow your business. A website is just a website without a comprehensive digital strategy behind it. Let’s talk about what an on-page SEO strategy is and how you can develop one.

Read More »

Working with us is simple

Schedule a non-sales call

SCHEDULE A CALL

Let’s talk about what problems you’re trying to solve.

Get a custom proposal

GET A CUSTOM PROPOSAL

No two plans are the same.
We’ll lay out a plan just for you.

Get your website done

GET BACK IN CONTROL

We’ll help you identify and solve your complex business problems.

How can Branch Strategy help you?

We typically find that when marketing isn’t working, it’s because it’s not customer-first.

What does being “customer-first” mean? (1) Your customers understand what you do. (2) They see you as a guide, helping them find the right solution for their problem. And, (3) They understand why your product or service is the best way to solve their problem.

We can help you create the right words (your content strategy) to use on your website, social media accounts, blog, emails, sales materials, and even on your invoices.

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