The right words and pictures explain who you are and what you do, repeated throughout your website, social media accounts, sales team—everywhere.
Human brains are designed to conserve calories so they can survive and thrive. Our marketing doesn’t work when make our customers think too much, confusing them. People buy what’s easy to understand.
Branch Strategy can help you say what you do in a customer-first way, making it easier for customers to buy from you.
A messaging guide gives you customer-first messaging for online and offline marketing. Your customer hears the same words—everywhere.
You need a social media presence. We help you create a content calendar that’s easy to follow and designed to engage your target customer.
Branch Strategy’s Jackie Martin defines the difference between “macro authenticity” and “micro authenticity.” How can hospitals become patient-first through an empathetic approach to content and social media strategy?
So, you want to sell more widgets? SEO should be a big focus of your digital strategy. In five steps we break down how to identify and then create meaningful content around your customer’s problem.
If your marketing agency is not talking to you about on-page SEO strategy, they aren’t helping your website grow your business. A website is just a website without a comprehensive digital strategy behind it. Let’s talk about what an on-page SEO strategy is and how you can develop one.
Let’s talk about what problems you’re trying to solve.
No two plans are the same.
We’ll lay out a plan just for you.
We’ll help you identify and solve your complex business problems.
We typically find that when marketing isn’t working, it’s because it’s not customer-first.
What does being “customer-first” mean? (1) Your customers understand what you do. (2) They see you as a guide, helping them find the right solution for their problem. And, (3) They understand why your product or service is the best way to solve their problem.
We can help you create the right words (your content strategy) to use on your website, social media accounts, blog, emails, sales materials, and even on your invoices.