Does your hospital website make it hard to find services, but you don’t know why? We’ll walk you through why your architecture is probably the culprit and how to fix it.
Going through the process of creating a brand identity, brand strategy, and then enforcing can be expensive and time-consuming. There are many companies we work with that struggle with this, no matter the size or industry. So what makes a strong brand? Clarity and consistency! Here are three things you get with a clear and consistent brand.
How can you tell if your hospital website’s search is working correctly? Here are four tests we use when doing independent evaluations of our client’s website.
You’ve received multiple quotes for your new website and one comes in at $60k and the other at $400k. Chances are the discrepancy in cost is due to the vagueness of what you asked for. To avoid picking the wrong agency, and getting a new website that does nothing for your business, follow the approach we use to really nail down what you’re asking for.
If you are starting a new project, building a new feature, or can’t figure out why your team seems to be focused on the wrong things, you have a problem being unified with the same perspective. A Point of View document is one way we’ve found to join engineering, IT, database, UX, design, marketing, communications, and any other team involved in a project. Human nature causes us to tackle problems from our perspective. By writing it down, you’ll find your team headed in the right direction, together.
Once you find the right agency partner, you latch onto them, relying on them to make your vision come alive. They are smart, reliable, dependable, and always willing to help you be your best at work. But, how do you find this needle in a haystack? Here are four questions you should ask every technology vendor before you sign on the dotted line. With the answers you get, you’ll be much closer to finding the perfect partner.
As a digital marketer or technologist, you rely on your design team to ensure your product is organized, is easy to use, and looks good. With such a critical part of the product development lifecycle, it’s important that you know their strengths, weaknesses, and knowledge gaps. Understanding the different disciplines of design allows you to put definitions around capabilities so you can stay on the path of producing great work.
We believe that people, businesses, and non-profit organizations are better off when they build digital solutions that are customer-first.
Our blog helps you build a better product and business by sharing actionable how-to’s and by showcasing those who are using a customer-first approach for digital marketing.