Insights in Customer Research, Digital Strategy, and Digital Transformation

When your patient experience is like a taxi ride

I was in Nashville last week. As I got out of the cab, contrasting my taxi to my usual experience of Lyft, it hit me: How often are our patient experiences like this? As a client recently said so well, we should focus on human care, not healthcare. We need to stop being like a taxi driver, who for so long could get away with only meeting his rider’s physical needs.

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How to talk to your customers (not with a survey)

How to talk to your customers

We’re making the case for senior business leaders to get out and physically talk to their customers or patients. If you know where you want to be, but you struggle with how to get there, start here. Let us talk you out of sending out yet another survey while giving you practical, real-life ways to interact with your customers.

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About the Branch Strategy Blog

We believe that people, businesses, and non-profit organizations are better off when they build digital solutions that are customer-first.

Our blog helps you build a better product and business by sharing actionable how-to’s and by showcasing those who are using a customer-first approach for digital marketing.

Customer-first digital marketing consulting​.

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