Digital strategy is no longer just digital

Digital strategy is no longer just digital. It's creating a customer or patient experience that is unified and consistent between both the digital and physical world. Your data, online and offline personas, journey maps, experience maps, branding, and overall "feel" of your company all need to be unified into an integrated customer experience. How do you do this? First, three questions to ask yourself to see if you're lagging behind. Then, four tips to get you pointed in the right direction.

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How to pick the best agency for your new website

You've received multiple quotes for your new website and one comes in at $60k and the other at $400k. Chances are the discrepancy in cost is due to the vagueness of what you asked for. To avoid picking the wrong agency, and getting a new website that does nothing for your business, follow the approach we use to really nail down what you're asking for.

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Building something? Start with a Point of View document

If you are starting a new project, building a new feature, or can't figure out why your team seems to be focused on the wrong things, you have a problem being unified with the same perspective. A Point of View document is one way we've found to join engineering, IT, database, UX, design, marketing, communications, and any other team involved in a project. Human nature causes us to tackle problems from our perspective. By writing it down, you'll find your team headed in the right direction, together.

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