Insights in Customer Research, Digital Strategy, and Digital Transformation

How to write a project brief

How to write a project brief for a website (with examples)

It never fails. You want to redo all or part of your website and it ends up NOTHING as you imaged it, it’s way over budget, and it took twice as long as you thought. Second in our five-part series on how to write website requirements, learn how to write a project brief with our real-life examples. We promise it will make your next website enhancement project successful.

Read More

Stay in your lane: Separating the “what”​ and “how”​ when building a website

No matter what digital marketing project you’re working on, the Business needs to define what and Technology needs to say how. Defining these roles ahead of time allows everyone on the project to understand the responsibilities and duties that are required and expected of them. First in a five-part series on writing requirements, get some tips on how to set ground rules and have a successful project.

Read More

The benefits of marketers thinking long-term

Easy wins can keep your boss happy, keep your internal clients happy, and reward you with a steady job. But, they only work if they are making steps towards the BIG WIN. Taking the time at the beginning to really identify what you want and not settle for second-best when it gets hard is the difference in long-term success and failure.

Read More

When your patient experience is like a taxi ride

I was in Nashville last week. As I got out of the cab, contrasting my taxi to my usual experience of Lyft, it hit me: How often are our patient experiences like this? As a client recently said so well, we should focus on human care, not healthcare. We need to stop being like a taxi driver, who for so long could get away with only meeting his rider’s physical needs.

Read More

About the Branch Strategy Blog

We believe that people, businesses, and non-profit organizations are better off when they build digital solutions that are customer-first.

Our blog helps you build a better product and business by sharing actionable how-to’s and by showcasing those who are using a customer-first approach for digital marketing.

Customer-first digital marketing consulting​.

Copyright © [oceanwp_date] Branch Strategy. All rights reserved.