Branch Strategy Presents at HCIC 2019

6 November 2019—Branch Strategy Founder, Jackie Martin, presented at the Healthcare Internet Conference (HCIC).

HCIC is in its 23rd year as one of the premier healthcare-focused marketing and IT conferences in the United States. It allows healthcare marketing professions to hear real case studies on digital marketing, how to measure

ROI, examine current strategies to ensure physician and patient connectivity and to get exposed to the current and upcoming digital transformation of healthcare.

Jackie had the opportunity to participate in the “Let’s Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience.” It was given at the Omni Orlando Resort at Championsgate in Orlando, FL.

You can have the greatest hospital services and physicians, but if potential patients can’t find the information needed to lead them to your website, and your website doesn’t make it easy to find the right content, then it doesn’t matter how good your services are. Love it or hate it, taxonomy can be one of your greatest allies in optimizing for digital user experience and customer digital journeys. Hear some tips of the trade from this panel of experts for adding and optimizing the taxonomy driving your digital efforts.

To a completely packed room, she presented with:


Jackie summarized on LinkedIn her thoughts of the event saying:

Michael Walsh encouraged us with Nationwide Children’s story of *just start*—to not be intimidated by taxonomy. 

Aaron Watkins had me yelling ‘YES!’ inside as he walked through the journey of how taxonomy is bringing Johns Hopkins Medicine through a digital transformation (since it has a tendency to do that).

And, Neal Linkon shared his sometimes hilarious journey of failure and success, changing the way Children’s Hospital of Wisconsin physicians showed their areas of interest. (Maybe it’s just me, but sharing failure is always more helpful than just successes because we all have them!)”

We’d like to thank long-time business friend Rachelle Montano for coordinating the panel and mediating the group.

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