Digital strategy is no longer just digital. It’s creating a customer or patient experience that is unified and consistent between both the digital and physical world. Your data, online and offline personas, journey maps, experience maps, branding, and overall “feel” of your company all need to be unified into an integrated customer experience. How do you do this? First, three questions to ask yourself to see if you’re lagging behind. Then, four tips to get you pointed in the right direction.
Insights in digital marketing
You’ve received multiple quotes for your new website and one comes in at $60k and the other at $400k. Chances are the discrepancy in cost is due to the vagueness of what you asked for. To avoid picking the wrong agency, and getting a new website that does nothing for your business, follow the approach we use to really nail down what you’re asking for.
We’re making the case for senior business leaders to get out and physically talk to their customers or patients. If you know where you want to be, but you struggle with how to get there, start here. Let us talk you out of sending out yet another survey while giving you practical, real-life ways to interact with your customers.
If you are starting a new project, building a new feature, or can’t figure out why your team seems to be focused on the wrong things, you have a problem being unified with the same perspective. A Point of View document is one way we’ve found to join engineering, IT, database, UX, design, marketing, communications, and any other team involved in a project. Human nature causes us to tackle problems from our perspective. By writing it down, you’ll find your team headed in the right direction, together.
Once you find the right agency partner, you latch onto them, relying on them to make your vision come alive. They are smart, reliable, dependable, and always willing to help you be your best at work. But, how do you find this needle in a haystack? Here are four questions you should ask every technology vendor before you sign on the dotted line. With the answers you get, you’ll be much closer to finding the perfect partner.
As a digital marketer or technologist, you rely on your design team to ensure your product is organized, is easy to use, and looks good. With such a critical part of the product development lifecycle, it’s important that you know their strengths, weaknesses, and knowledge gaps. Understanding the different disciplines of design allows you to put definitions around capabilities so you can stay on the path of producing great work.
About the Branch Strategy Blog
We believe that people, businesses, and non-profit organizations are better off when they build digital solutions that are customer-first.
Our blog helps you build a better product and business by sharing actionable how-to’s and by showcasing those who are using a customer-first approach for digital marketing.