Insights in Customer Research, Digital Strategy, and Digital Transformation

Creating an on-page SEO strategy

Creating an on-page SEO strategy

If your marketing agency is not talking to you about on-page SEO strategy, they aren’t helping your website grow your business. A website is just a website without a comprehensive digital strategy behind it. Let’s talk about what an on-page SEO strategy is and how you can develop one.

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What makes a strong brand?

What makes a strong brand?

Going through the process of creating a brand identity, brand strategy, and then enforcing can be expensive and time-consuming. There are many companies we work with that struggle with this, no matter the size or industry. So what makes a strong brand? Clarity and consistency! Here are three things you get with a clear and consistent brand.

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Stay in your lane: Separating the “what”​ and “how”​ when building a website

No matter what digital marketing project you’re working on, the Business needs to define what and Technology needs to say how. Defining these roles ahead of time allows everyone on the project to understand the responsibilities and duties that are required and expected of them. First in a five-part series on writing requirements, get some tips on how to set ground rules and have a successful project.

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The benefits of marketers thinking long-term

Easy wins can keep your boss happy, keep your internal clients happy, and reward you with a steady job. But, they only work if they are making steps towards the BIG WIN. Taking the time at the beginning to really identify what you want and not settle for second-best when it gets hard is the difference in long-term success and failure.

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When your patient experience is like a taxi ride

I was in Nashville last week. As I got out of the cab, contrasting my taxi to my usual experience of Lyft, it hit me: How often are our patient experiences like this? As a client recently said so well, we should focus on human care, not healthcare. We need to stop being like a taxi driver, who for so long could get away with only meeting his rider’s physical needs.

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About the Branch Strategy Blog

We believe that people, businesses, and non-profit organizations are better off when they build digital solutions that are customer-first.

Our blog helps you build a better product and business by sharing actionable how-to’s and by showcasing those who are using a customer-first approach for digital marketing.

Customer-first digital marketing consulting​.

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