Insights in digital marketing

Stay in your lane: Separating the “what”​ and “how”​ when building a website

No matter what digital marketing project you’re working on, the Business needs to define what and Technology needs to say how. Defining these roles ahead of time allows everyone on the project to understand the responsibilities and duties that are required and expected of them. First in a five-part series on writing requirements, get some tips on how to set ground rules and have a successful project.

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The benefits of marketers thinking long-term

Easy wins can keep your boss happy, keep your internal clients happy, and reward you with a steady job. But, they only work if they are making steps towards the BIG WIN. Taking the time at the beginning to really identify what you want and not settle for second-best when it gets hard is the difference in long-term success and failure.

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When your patient experience is like a taxi ride

I was in Nashville last week. As I got out of the cab, contrasting my taxi to my usual experience of Lyft, it hit me: How often are our patient experiences like this? As a client recently said so well, we should focus on human care, not healthcare. We need to stop being like a taxi driver, who for so long could get away with only meeting his rider’s physical needs.

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Digital strategy isn't just digital

Digital strategy is no longer just digital

Digital strategy is no longer just digital. It’s creating a customer or patient experience that is unified and consistent between both the digital and physical world. Your data, online and offline personas, journey maps, experience maps, branding, and overall “feel” of your company all need to be unified into an integrated customer experience. How do you do this? First, three questions to ask yourself to see if you’re lagging behind. Then, four tips to get you pointed in the right direction.

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Pick the best agency for your website

How to pick the best agency for your new website

You’ve received multiple quotes for your new website and one comes in at $60k and the other at $400k. Chances are the discrepancy in cost is due to the vagueness of what you asked for. To avoid picking the wrong agency, and getting a new website that does nothing for your business, follow the approach we use to really nail down what you’re asking for.

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How to talk to your customers (not with a survey)

How to talk to your customers

We’re making the case for senior business leaders to get out and physically talk to their customers or patients. If you know where you want to be, but you struggle with how to get there, start here. Let us talk you out of sending out yet another survey while giving you practical, real-life ways to interact with your customers.

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About the Branch Strategy Blog

We believe that people, businesses, and non-profit organizations are better off when they build digital solutions that are customer-first.

Our blog helps you build a better product and business by sharing actionable how-to’s and by showcasing those who are using a customer-first approach for digital marketing.

Customer-first digital marketing consulting​.

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