The benefits of marketers thinking long-term
Humankind would not succeed if everyone was the same. Not only would it be boring, but if everyone was gifted with identical skills, talents, and abilities, we could not get…
When your patient experience is like a taxi ride
I was in Nashville last week for a client meeting. Per my usual routine, I went down two escalators, through the automatic doors, and walked directly to the taxi line.…
Test your hospital website search with these four search terms
How can you tell if your hospital website's search is working correctly? Here are four tests we use when doing independent evaluations of our client's website. A prospective patient is…
Top three digital marketing trends from HCIC 2018
We're back from the Healthcare Internet Conference and are sharing the three big trends we saw in healthcare digital marketing. Take a look to ensure that your 2019 strategy is…
Digital strategy is no longer just digital
Digital strategy is no longer just digital. It's creating a customer or patient experience that is unified and consistent between both the digital and physical world. Your data, online and…
How to pick the best agency for your new website
You've received multiple quotes for your new website and one comes in at $60k and the other at $400k. Chances are the discrepancy in cost is due to the vagueness…
How to talk to your customers
We're making the case for senior business leaders to get out and physically talk to their customers or patients. If you know where you want to be, but you struggle…
Building something? Start with a Point of View document
If you are starting a new project, building a new feature, or can't figure out why your team seems to be focused on the wrong things, you have a problem…
4 Questions to ask your next agency partner
Once you find the right agency partner, you latch onto them, relying on them to make your vision come alive. They are smart, reliable, dependable, and always willing to help…
Understanding Design: IA vs UX vs UI vs IxD
As a digital marketer or technologist, you rely on your design team to ensure your product is organized, is easy to use, and looks good. With such a critical part…