What makes a strong brand?
I was talking to a client last week about growing her wholesale business through digital marketing. She has an active social media following, a beautiful end product with a good…
Stay in your lane: Separating the “what” and “how” when building a website
Humankind would not succeed if everyone was the same. Not only would it be boring, but if everyone was gifted with identical skills, talents, and abilities, we could not get…
The benefits of marketers thinking long-term
I was talking with a client about short versus long-term strategy and how they seem to be at odds with each other. Marketing and technology teams want to be strategic…
When your patient experience is like a taxi ride
I was in Nashville last week for a client meeting. Per my usual routine, I went down two escalators, through the automatic doors, and walked directly to the taxi line.…
Test your hospital website search with these four search terms
How can you tell if your hospital website's search is working correctly? Here are four tests we use when doing independent evaluations of our client's website.
Top three digital marketing trends from HCIC 2018
We're back from the Healthcare Internet Conference and are sharing the three big trends we saw in healthcare digital marketing. Take a look to ensure that your 2019 strategy is focused on the right things.
Digital strategy is no longer just digital
Digital strategy is no longer just digital. It's creating a customer or patient experience that is unified and consistent between both the digital and physical world. Your data, online and offline personas, journey maps, experience maps, branding, and overall "feel" of your company all need to be unified into an integrated customer experience. How do you do this? First, three questions to ask yourself to see if you're lagging behind. Then, four tips to get you pointed in the right direction.
How to pick the best agency for your new website
You've received multiple quotes for your new website and one comes in at $60k and the other at $400k. Chances are the discrepancy in cost is due to the vagueness of what you asked for. To avoid picking the wrong agency, and getting a new website that does nothing for your business, follow the approach we use to really nail down what you're asking for.
How to talk to your customers
We're making the case for senior business leaders to get out and physically talk to their customers or patients. If you know where you want to be, but you struggle with how to get there, start here. Let us talk you out of sending out yet another survey while giving you practical, real-life ways to interact with your customers.
Building something? Start with a Point of View document
If you are starting a new project, building a new feature, or can't figure out why your team seems to be focused on the wrong things, you have a problem being unified with the same perspective. A Point of View document is one way we've found to join engineering, IT, database, UX, design, marketing, communications, and any other team involved in a project. Human nature causes us to tackle problems from our perspective. By writing it down, you'll find your team headed in the right direction, together.