Branch Strategy’s Jackie Martin defines the difference between “macro authenticity” and “micro authenticity.” How can hospitals become patient-first through an empathetic approach to content and social media strategy?
6 November 2019—Branch Strategy Founder, Jackie Martin, presented at the Healthcare Internet Conference (HCIC). HCIC is in its 23rd year as one of the premier
2 October 2019—Branch Strategy Founder, Jackie Martin, joins Chris Boyer and Reed Smith on the latest touch point media podcast. In hospitals and health systems,
A marketing roadmap helps communicate priorities, dependencies, and the impact “emergencies” have on everything else you have going on. But, roadmaps don’t have to be intimidating to create. With Excel, a list of your current projects, and an afternoon, you can feel more confident to manage everything on your plate. It’s an easy way to start thinking strategy over tactics.
If you’re wanting to build cool things on time, on budget, and meet your goals, open up Excel (or use a whiteboard, piece of paper, or even do it in PowerPoint) and create your first consolidated marketing roadmap. It costs nothing but a little bit of time and will revolutionize the way you and your team work.
It never fails. You want to redo all or part of your website and it ends up NOTHING as you imaged it, it’s way over budget, and it took twice as long as you thought. Second in our five-part series on how to write website requirements, learn how to write a project brief with our real-life examples. We promise it will make your next website enhancement project successful.
Does your hospital website make it hard to find services, but you don’t know why? We’ll walk you through why your architecture is probably the culprit and how to fix it.
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