Branch Strategy’s founder Jackie Martin worked for 12-years in the large agency space. She provided information architecture, UX designs, and digital strategy for some of America’s largest brands, but left in 2018 to focus on what she saw as a critical missing piece of digital: strategy
She saw first-hand that client after client was being caught in the crossroads of competing priorities: IT, leadership, staff, and endless other departments. Strategy deliverables were always prioritized around partner’s capabilities, not always around the best interests of their customers.
She believed that her clients needed to own their own strategy; it couldn’t be tied to a partner or technology solution.
From CPG to healthcare, our diverse industry experience allows us to focus on the customer experience while still understanding the complexities and challenges each industry can face.
We’re not an agency or a solution provider. This allows us to provide unbiased strategy, identifying the right solution—no matter who or what is needed to make it come to life.
We’re a strategic partner who can be used for a specific project or as an extension of an internal team, documenting existing thinking, asking questions, and providing new ideas. Use us a little or a lot.
The path to a customer-first organization can be long and overwhelming, so we give you practical action items you can use right now to keep moving in the right direction.
Branch Strategy is a strategy-only consultancy. We help align organizations on the one thing they can always agree on: the customer comes first.
©2022 Branch Strategy. All Rights Reserved.
