Align your organization’s strategy around the one thing you can always agree on: the customer comes first

Branch Strategy’s founder Jackie Martin worked for 12-years in the large agency space. She provided information architecture, UX designs, and digital strategy for some of America’s largest brands, but left in 2018 to focus on what she saw as a critical missing piece of digital: strategy

She saw first-hand that client after client was being caught in the crossroads of competing priorities: IT, leadership, staff, and endless other departments. Strategy deliverables were always prioritized around partner’s capabilities, not always around the best interests of their customers.

She believed that her clients needed to own their own strategy; it couldn’t be tied to a partner or technology solution.

What makes Branch Strategy different?


From CPG to healthcare, our diverse industry experience allows us to focus on the customer experience while still understanding the complexities and challenges each industry can face.

Independent thinking

We’re not an agency or a solution provider. This allows us to provide unbiased strategy, identifying the right solution—no matter who or what is needed to make it come to life.

Strategy-only partner

We’re a strategic partner who can be used for a specific project or as an extension of an internal team, documenting existing thinking, asking questions, and providing new ideas. Use us a little or a lot.

Meet the people you'd work with

Jackie Martin

Principal Strategist

Ally Hay

Research Analyst

Cody Martin


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