Let's get everyone on the same page
You don’t have to keep everyone happy
Healthcare marketing is caught in a crossroads of competing priorities between Patient Experience, IT, Administration, and Medical Staff. You should be able to prioritize the best interests of your patients instead.
A Patient-First Strategy = Empowerment
We empower you with the tools you need to own your strategy and lead the way. When competing priorities emerge, you’ll restore alignment with one question, “Is this in the best interest of our patients?”
Step out of reaction mode
You won’t be at the mercy of new requests from other departments. They’ll be governed by your shared strategy.
Replace conflict with alignment
Experience less stress and more enjoyment at work while your organization becomes more productive and efficient.
Lead the way to real change
Think big, know how to reach your goals, and be a leader who has a positive impact on patients’ lives.
Marketing is pulled in so many directions
We’ve worked alongside so many leaders in your position, and we understand.
That’s why Branch Strategy uses 16 years of digital marketing expertise to help you regain control and define your own strategy.
- Principal Consultant Jackie Martin has developed digital transformation strategy for Fortune 500 and 50 companies as well as many of America’s largest healthcare organizations
- Branch Strategy is a recognized leader in hospital taxonomies and Jackie is a frequent contributor for healthcare conferences and industry publications
Packages & Pricing
Consulting
$2,500
Strategy Sessions
$5,000
Leadership Coaching
$10,000
Here’s your path to a patient-first strategy
1. Discovery
Using tools like consumer research and usability studies, an expert review will reveal who your patients are and what they need.
2. Vision
Your digital ecosystem will be mapped so you can define the gap between where you are now and the ideal state that gives your patients what they need.
3. Alignment
Lead the way to your ideal state using a flexible roadmap that anticipates the unexpected while keeping everyone moving in the same, patient-first direction.
Align your agencies, too!
Good strategy prunes back the branches of activity that don’t align with your goals
It’s a simple idea, but one that has guided Branch Strategy from its inception.
In healthcare, marketing is pulled in too many directions by too many different departments.
We help you prune things back and align those competing priorities around a shared strategy that puts your patients first instead.
Sign Up for Our Free Weekly Series, “One Step at a Time”
The path to a Patient-First organization can be long and overwhelming, so we give you practical action items you can use right now to keep moving in the right direction.
Our Latest Insights
How to fix wayfinding in hospitals
We’re using technology more and more to create a patient-first approach for healthcare, but how can we combine the digital and in-person experience to finally solve way finding for hospitals?
Using Micro Content to Create Authenticity in Healthcare
Branch Strategy’s Jackie Martin defines the difference between “macro authenticity” and “micro authenticity.” How can hospitals become patient-first through an empathetic approach to content and social media strategy?
How to create an on-page SEO strategy (PDF)
So, you want to sell more widgets? SEO should be a big focus of your digital strategy. In five steps we break down how to identify and then create meaningful content around your customer’s problem.
Recent Podcasts & News
Healthcare Marketing Strategy on The New Normal Podcast
12 May 2020—Branch Strategy Founder, Jackie Martin, joins Chris Boyer and Reed Smith on The New Normal, a 10-part podcast from touch point media. Healthcare
Let’s Talk Taxonomy on HCIC Next
10 March 2020—Branch Strategy Founder, Jackie Martin, joins Neal Linkon from CHW, Mike Walsh from Nationwide Children’s and Aaron Watkins from Johns Hopkins Medicine to
Branch Strategy Presents at HCIC 2019
6 November 2019—Branch Strategy Founder, Jackie Martin, presented at the Healthcare Internet Conference (HCIC). HCIC is in its 23rd year as one of the premier