How to fix wayfinding in hospitals
We’re using technology more and more to create a patient-first approach for healthcare, but how can we combine the digital and in-person experience to finally solve way finding for hospitals?
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We’re using technology more and more to create a patient-first approach for healthcare, but how can we combine the digital and in-person experience to finally solve way finding for hospitals?
Branch Strategy’s Jackie Martin defines the difference between “macro authenticity” and “micro authenticity.” How can hospitals become patient-first through an empathetic approach to content and social media strategy?
6 November 2019—Branch Strategy Founder, Jackie Martin, presented at the Healthcare Internet Conference (HCIC). HCIC is in its 23rd year as one of the premier
2 October 2019—Branch Strategy Founder, Jackie Martin, joins Chris Boyer and Reed Smith on the latest touch point media podcast. In hospitals and health systems,
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